Lawrence Asiamah Hanson, the artiste manager known as Bulldog has urged artistes and artistes managers to gladly accept social media in pushing their brands so as to ensure the relevance and credibility of their artistes.
He believes that any musician who depends solely on his music will never make it to the top like the others who employ the media in promoting their brands.
He highlighted that there is a necessity for artistes to put themselves and their work out there so people can follow their progress closely and support their art.
Bulldog said while speaking to Accra-based 3FM.
“There are a lot of things you need to do. You need to put your life out there; maybe you are in the studio or you are driving, get such activities on social media so that it keeps you relevant. If you don’t do that you are out, those who depended heavily on music do not go far in this times”.